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Jul222011

iPad enterprise deployments outpace all Android devices combined

Heavy Apple iPad Adoption Drives Mobile Device Deployments in Enterprise, Financial Sector leads as iPads Represent 95% of Tablet Activations: Detailed in Good Technology's Q2 2011 Data Report
Leader in Enterprise Mobility Leverages Data from Customers to Shed Light on the New Multiplatform Mobile Enterprise

REDWOOD SHORES, CA, — July 22, 2011 — Good Technology, the leading provider of secure and managed enterprise mobility for iPhone®, iPad™, Android™ and other leading smartphone platforms, today released its quarterly data report detailing the changing landscape of IT and mobile enterprise technology. The trend of personal smartphones and tablets infiltrating the workplace is being led by both Apple's iOS™ and Google's Android smartphone platforms, but in Q2 of 2011, iOS extended its rally from Q1, increasing in that time from just under seventy percent to just under eighty percent of total device activations. For the first time ever, Q2 also saw more iOS tablet (iPad and iPad 2) activations than the total amount of Android smartphones activated in the same period.
"In the second quarter of 2011, the most striking thing is Good's users activated more iPad tablets than Android smartphones and tablets combined," said John Herrema, senior vice president of corporate strategy at Good Technology. "While Android may be gaining smartphone market share with consumers, our business users are clearly gravitating to the iPad and doing so in large numbers. This is especially true in the Financial Services sector, which drove nearly half of all Good's iPad activations over the quarter."
Key Data Points:
While Android continues to gain market share overall, Good's enterprise end users are showing clear preference for Apple products
iOS tablet (iPad + iPad2) share of overall net activations outnumbered Android Smartphone activations for the first time—27.2 percent to 24 percent respectively
Among the top 10 industry verticals, financial services continued to see the highest level of iPad activation, accounting for nearly half of net iPad activations by industry (46%)—more than tripling the amount of activation in any other industry
iOS tablets represent over 95 percent of total tablet activations
Android tablets declined slightly to 3.1 percent of overall tablet activations for the quarter
Android smartphones represented nearly 33 percent of all smartphone (non tablet) activations compared to iPhone's 66 percent, despite Android's overall market share growth
This quarter shows the impact of the iPad 2, which was released at the end of last quarter and did not have sufficient time in market to impact overall Q1 trends
Findings
In Good Technology's Q2 2011 metrics report, we take a look at the mobile devices activated by Good Technology's enterprise customers over the second quarter of 2011. Due, among other things, to the strength of having multiple SKUs available at multiple price points and compatibility with the top two US carriers, Apple's iOS platform dominated with 78.7 percent of net activations, while Android accounted for 21.3 percent.

 

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