DumbPhones vs Smartphones

The demand for SmartPhones continues to escalate worldwide - this growth is predominantly at the expense of the DumbPhone market. The 64 thousand dollar question "Which manufacturer and which SmartPhone Operating System will most benefit" Our view - this will fluctuate wildly over the next few years, as the mobility and mobility management space shakes out. MSC Mobility manage the complexities of these market forces on behalf of our customers - mitigating risk and delivering real value.

"The big picture from the survey data is just how vast the demand for smartphones is. Some platforms are benefiting more than others in terms of share of growth, but the biggest mobile loser is clearly the non-smart phone. Not only is it an unprofitable product for almost every vendor, it is also being increasingly shunned by buyers " - Asymco

Android's lead over iOS may have stopped growing

Just as Andriod gets up some steam in the good old USA it looks like it is begining to slow down.

Australia is normally about 6 to 12 months behind in the market with the exception of the iPhone where we have one of the highest apoptions of any country in the world.  This was due to all 3 major carriers launching with the iPhone on day 1.

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Apple (AAPL), Google (GOOG) and Research in Motion (RIMM) have reached something like a three-way stalemate in the battle for dominance of the U.S. smartphone market, according to Nielsen survey results scheduled for release Tuesday.

Smartphones are increasingly popular -- they now represent 37% of all U.S. mobile phones -- and smartphones running Google's Android operating system are the most popular of all. But Android's slice of the pie was no bigger in April than the last time Nielsen surveyed the field.

After having raced to the No. 1 spot in less than a year -- climbing from a 15% share in June 2010 to 37% in March 2011 -- Google held steady at 36% in the three month period from Feb. to April 2011.

Apple also held steady. Its market share over the past three months weighed in at 26% -- within a few points of where it's been in Nielsen's surveys for more than a year.

Even RIM's BlackBerry may have started to slow its long decine, settling in at 22% to 23%.

The one surprise in Nielsen's report for April was how data-hungry Android users turn out to be.

Although iPhone owners are more likely than Android aficionados to download apps, stream music or watch videos, individual Android users who do that kind of stuff tend to gobble up significantly more data. A Nielsen analysis of nearly 65,000 cellphone bills in the U.S. found Android owners consuming an average of 582 MB of data each month, compared with 492 MB for iPhone owners. See charts below:

Top: Feb. to Apr. Bottom: Mar. Click to enlarge. Source: Nielsen

iOS holds a 70% enterprise market share.

Good Technolgies release quarterly smartphone market statistics based on the number of activations they see flowing through their Network Operations Center (NOC).  This data is especially useful for us to be able to gauge the real updake of smart devices in the enterprise.  Most of the market data that is published includes the rapidly growing consumer market which can sometime skew the results.

Key Points from the report include:

• iOS devices represented just under 70 percent of net new activations from January 1 through March 31, 2011
• iOS tablet (iPad + iPad 2) share of overall net activations slipped slightly from 22 percent to 20.4 percent over the quarter
• Among the top 10 industry verticals, financial services saw the highest level of iPad activation with 43 percent, more than double the amount of activation in any other industry
• Android devices represented just over 30 percent of all net new activations over the quarter, a downward trend from 35 percent at the end of Q4
• Android smartphones represented nearly 38 percent of all smartphone (non tablet) activations compared to iPhone’s 62 percent

The report also details some interesting deployment by industry data.  You can download the full report here.

MSC Mobility is a Good Platinum partner in Australia.